iM+rportfoliocontactLeo Burnett

My working goal is to create a connection 
of authenticity and innovation
Click on the images to the left to view an enlarged version followed with a brief summary of the work.

ADVERTISING PORTFOLIO
"Creativity has the power to transform human behavior."

-Tom Bernardin & Mark Tutssel
There are more than 69,000 combinations of Chipotle burritos, bowls, and tacos. By implementing a strong social media campaign, Chip(evolve) aims to create a worldwide connection between people based on their favorite burrito. Supporting Chipotle's efforts for global expansion.
Chipotle is delicious. Chipotle is also different. The meat is naturally raised, the produce is organic, and the dairy is without added hormones. Different is great.
A new life is the greatest gift one could give. Here, assisting motivate the idea of a special connection between a pet and human is the main goal.
Here, the human element is the main focus. Showcasing the lengths of which Groupon must go in order to offer such great savings, using a "swindling agent" as human appeal.